Lecture Pod 5

Introduction to user persona and artefact persona.

User personas are fictional users, representative to real users. They represent the goals and behaviours of a hypothesised group of users. One persona should be the primary concept for the design.

User personas information include:

  • age
  • sex
  • occupation
  • hobbie
  • likes/dislikes
  • goals, skills, attitudes, behaviour

it is specific, and gives shape to your user base. Focusing on your core audience still allows you to cover your larger audience.

When defining personas, you must ask
WHAT is the task your user is trying to perform.
Are there different tasks for different personas?
Are users looking for one item? Are they looking for something specific.
Discovery vs specific path may be task dependent or user dependant.Most sites allow to browse or search to accommodate for both paths.
Mental models can illustrate how a user approaches a particular problem, this is why we create personas.

Artefact personas are most useful for client meetings. The artefact is the project or product and what it communicates. In order to develop an artefact persona, you need to ask these questions

  • if the interface were a person, what would they be like?
  • How would you expect users to react when they first view the product
  • How would you describe this product to a friend?
  • How is this product different to competitors?
  • Which celebrity, car, or movie etc is the product most like? Least like? Why?

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