Lecture Pod 4

Instructional design relates to assessment 3.

Daily life interact with instructions all the time, from an automated phone system, a parking system or operating domestic appliances such as a heater. If we were to use poorly designed instructions then these would be difficult.

Ikeas for example have picture/illustrated instructions so simplistic there is no need for text – as it is a global market. It is important to be aware of cultural differences when designing instructions. i.e reading right to left instead of left to right.


Working memory refers to how we manipulate memory in our short term. Research into the cognitive load theory allows instructional designers to learn how the brain manipulates information.

If a persons attention span is split over visual and verbal information, it can overload the working memory and cause problems or confusion. Layouts do not have to be symmetrical, if the rigid format will be easier for the user to process and understand the information received.

It is also noted that things that are close together are closely related in an instructional diagram.

Photography in instructional design is not recommended over illustrations. The material contains too much information to be useful. Every detail has equal isual weight.


Kinds of interaction by Alberto Cairo

  • Instruction (clicking buttons)
  • Conversation (back and forth dialog) eg NY Times ask for individual factors to decide if its better to buy or rent for you personally
  • Manipulation (Drag and drop elements)
  • Exploration (playful, game like)




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